Hurricane Island: Outward Bound School Case Essay

The objectives of the plaque is to provide a safe, challenging, educational experiences in a wild setting with is c befully structured to improve self-esteem, self-reliance, concern for others and c atomic number 18 for the environment.The system cultivaten to achieve that is by carefully constructing the course to provide the challenges spell ensuring safety, having the course directors and an active Trustee Safety Committee to rigorously monitored the activities and instructors, and similarly devising sure the instructors are all certified and qualified.So out-of-the-way(prenominal) i think both the objectives and strategy complement each other.The customers are people that search for adventure, wanting to do something much exciting in their life. They are segmented to high school, college students and adults. they are buying the experience of the living that most of their traditional classes or 9-5 job wont provide.The organization is divided between how to juggle between maintaining their core values however be sustainable. Their strength is that many of those working in the organization are passionate about what they do and authorizedly believe it. This give them real motivation. But their weakness is they do not know how to maximize the practice of resources, be sustainable, yet able to focus and provide experience for the underprivileged.The conglomerate program can help strategize the organization to better position themselves both. The parkway put in could be quantify by the amount of amplify in recruitment and revenue.Marketing management should have a palliate hand in resources in the effort in attracting more clients and increase revenue, however operations management will need to focus on the core value of the organization and be the check and balance to the marketing, making sure in the effort to increase revenue, they do not miss focus on the directions.Philip chin should continue with his effort to attract more corporate client s, while making sure his strategy does not take precedent of the core value of the organization