International Marketing Strategy for Multinational Company Essay - 1

International Marketing Strategy for Multinational Company - Essay Example This paper illustrates that the global expansion helps a company in many ways. It increases the brand value in the global market, due to globalization an organization can earn huge revenue and can maximize the profit. Moreover, global expansion can give a huge market share to the operating company. The companies may face several internal and external challenges while practicing international business. Depending on the core competency, strengths, and competitive advantages the particular organization has to develop their global business plan. Wal-Mart is the largest American multinational retail chain established in the year 1962 currently headquartered in Bentonville, United States. The company has ranked top in the list of fortune 500 in two consecutive years. It is the third largest public limited company in the global market. The employee strength of Wal-Mart is more than two million internationally. Wal-Mart has made its position on New York stock exchange in the year 1972. The c ompany operates on their own in countries like Canada, Brazil, and Argentina. They have the outlets in China, South America, UK. They have ventured into countries like South Korea and Germany. ASDA, one of the leading UK based retail chain is the Subsidiary of Wal-Mart. Wal-Mart offers different luxurious and consumer durable goods to its customers. The broad range of different product categories that include crafts, movie DVDs, gift items, shoes, jewelry, cosmetics, garments, home appliance, video games, outdoor living, grocery, college essentials, toys and much more are available in a Wal-Mart outlet globally. The various product ranges have increased the core competency of Wal-Mart in a global market.