CRM - Customer Relationship management Essay Example | Topics and Well Written Essays - 250 words

CRM - Customer Relationship management - Essay ExampleFor instance, Dell, Acer, HP ranks at 77 percent and others lower than this despite of their improvements (OGrady, 2009). all over the past two years, the company has been able to expand its market across the world. This has been attributed to its effective customer relationship management strategies, which have made it possible for the worry to retain its loyal customers and attract new clients towards its products and services.Apple Inc. takes the responsibility of putting up a store just for its products to eliminate the trouble of ill info of their products, which in turn has culminated an excellent move on their loyal customers. The store encourages PC and Mac users to explore and play with the companys technology. The store infinite provides a quality service to Mac heads users where they can also hang out with the lovers of the Apple products. Therefore, by creating the stores, the company encourages existing and the ne wer customers enjoy the products they offer. Moreover, the products complement and have sex the others such as incorporating other softwares in one product. For instance, with an iPod it is easier downloading the iTunes. In addition, with their varied products some which are relatively cheaper than others are, encourages customers to purchase them, and thus increases the likelihood of buying Apple products in the future.With the increasing cost of traditional media, i.e. audio, visual, and print media, the company has diverted to other strategies of creating a close relationship with the customers. For instance, Apple Inc. is use social media to collect the views of the customers. Through this platform, the company is able to understand different aspects that affect the consumption behavior of the target market. In addition, social media gives the customers an opportunity to move direct with the companys subordinates. Therefore, through this channel, they have been able to air th eir grievances concerning the products