Chocolate Covered Popcorn - A marketing Research paper (Market a new product)- 15 pages

Americans love coffee and popcorn. According to statistics provided in a push down through written by Encyclopedia Popcornica, ?Americans bear 17 billion quarts of popped popcorn annually or 54 quarts per man, fair sex and child. Although world-wide gross sales of popcorn are steadily increasing, American consume more than(prenominal) popcorn than the citizens of any other country? (1). The overcompensate similarly extended that it is one of the most wholesome and scotch fares usable today. In another market research report by Mercury News, it is indicated that ?As a nation, we devour more popcorn than any other country in the world- or so 60 quarts per person a year. Similarly, burnt umber uptake by Americans is also very high in the join States. In an article, Chocolates, the authors print that ?the unite States leads the pack in imbibition java patenting? (Lin & Hwa 1). They come along indicate that tied(p) though Switzerland leads in per cap ita coffee consumption, the United States does 13 billion dollars annually in retail burnt umber industry season the Swiss chocolate industry is outlay about 809 million dollars. In another research report on chocolate consumption, author Sandra Yin reported that the United States is a nation of chocoholics. She reports that ?Americans consume over 3.1 billion pounds of chocolate all(prenominal) year? (1). These market research statistics indicates that popcorn and chocolate is grown business in the United States! Considering the high levels of consumption of both popcorn and chocolate, this research stem describes a selling intention for the ultimate popcorn induce ? chocolate covered popcorn. This food product willing be marketed on behalf of two rise up known spring house companies which produce popcorn and chocolate world wide. The marketing plandescribed in this research paper will take into name key principles of marketing to introduce chocolate covered popco rn into the American marketplace. The market! ing plan will... This research paper is upon providing chocolate & popcorn in a new way, chocolate flavored popcorn. It is an excellent brilliant new predilection that will drastically increase its sales with an effective marketing strategy. it is also exceed to market it in theaters & cinemas where bulk love to eat popcorn! If you want to get a full essay, site it on our website: OrderCustomPaper.com

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