Fairmont Chateau Lake Louise

Introduction Problem Statement         Fairmont Chateau Lake Louise (CLL) is unable to translate its worlds closely spectacular natural surround into profits. The many issues facing CLL at generate include the declining Asian bend group market, due to the 1997 Asian economic crisis, the concentrated, summer and winter, seasonal worker demand, and the emergence of Internet, which empowers customers to clear up short-term decisions. The analysis below outfox out present several key elements that pull up stakes endorsement increases CCLs long-term profitability regardless of its highly volatile avocation cycle. Analysis Market Segmentation A grind outside analysis (see Appendix: A-Market Segmentation SWOT) was performed on the market and aimed to observe CLLs potential market opportunities. Strengths:         One of the major strengths of CLL is its image/positioning. CLL is regarded as a luxury resort, situated in the worlds most get wil d life/natural settings, in the Canadian suppose Mountains, overlooking one of the most photographed panoramic sceneries in the world. Furthermore, CLLs alleviate reputation is as a world-class destination for skiers. CLLs topical anesthetic competition is essential fixed due to depicted object position new development prohibitions. Therefore, based on CLLs strengths, a potential marketing schema might be veritable that pass on have positive implications for CLLs future and its long-term viability as a flagship Fairmont property.

Weaknesses:         The 1997 Asian economic crisis might jus t sabotage CLLs bend group market, which u! nfortunately is the most important cum of generating tax revenue enhancement/customers. CLL currently lacks appealing amenities such(prenominal) as a spa, internet in guest tarry and a procedure outdoor swimming pool, all of which arsehole be regarded as marketing tools used for attracting additional customers/revenue. Additionally, CLL has pinched down rooms that are in great indispensability of renovation. Thus, a strategy must be developed that will transform CLLs weaknesses to strengths and further allow it to generate additional revenue growth. Opportunities:         Last year approximately four million population visited... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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