The National Multiple Sclerosis Society in Singapore

Introduction: The National Multiple Sclerosis Society In Singapore The National Multiple Sclerosis Society is a non- profit organization that supports MS related research and provides programs for people with MS and their families. Multiple Sclerosis is an auto- immune disease. It is a chronic and often disabling disease that attacks the central nervous system. The mission statement of the National Multiple Sclerosis Society is to end the devastating effects of multiple sclerosis. The funds that are provided by the society are used in research, programs, and education. The Society helps to raise the awareness of Multiple Sclerosis around the world. (Reference 6) The Multiple Sclerosis Society is a worldwide organization that†¦show more content†¦The Chief of State is President Sellapan Ramis. The President is a figurehead and has no real power for decision-making. The Head of Government is Prime Minister Goh Cho Tong. The prime minister is in charge of government policy and state of affai rs. Singapore s political parties include National Solidarity Party, People s Action Party, and Singaporean Democratic Party, which is the governing party, Singaporean People s party, and the Workers Party. Singapore has a Legal System based on English Common Law and Suffrage.(Reference 1) Singapore Law Singapore s law is enacted by Singapore Parliament and consist of the Singaporean Constitution, legislation and subsidiary legislation. The Constitution lays down the fundamental principles and basic framework of state organization and enshrines the fundamental rights of the individual. Singapore can be very strict when it comes to their laws for example they are sometimes called fine city their laws particularly dealing with littering. If one litters there are large fines for first offenders and public humiliation for repeat offenders. The authorities hope public shame will make diehard litterbugs think twice about tossing their scrap paper or cigarette butt on the roadside. Singapore also has outlawed chewing gum and it cannot be brought into the country.Show MoreRelated Introducing the National Multiple Sclerosis Society into Singapore1848 Words   |  8 PagesIntroducing the National Multiple Sclerosis Society into Singapore The National Multiple Sclerosis Society is a non- profit organization that supports MS related research and provides programs for people with MS and their families. Multiple Sclerosis is an auto- immune disease. It is a chronic and often disabling disease that attacks the central nervous system. The mission statement of the National Multiple Sclerosis Society is to end the devastating effects of multiple sclerosis. The funds thatRead MoreStem Cell Controversy2805 Words   |  12 PagesThere are three types of stem cells ranging from totipotent, pluripotent, and multipotent stem cells, which will determine which types of cells a stem cell can develop into. According to a report on the science of stem cell research issued by the National Institutes of Health in the summer of 2001, â€Å"A stem cell is a special kind of cell that has a unique capacity to renew itself and to give rise to specialized cell types† (Snow 3). Stem cells can be extracted from fetal tissue and embryos, whichRead MoreFACTORS CONTRIBUTING TO INDIA’s LEADING POSITION IN STEM CELL RESEARCH IN ASIA1863 Words   |  8 Pagestreatment is painful and expensive or the treatment does not work after couple of years. These diseases range from Cancer, Parkinson’s, Alzheimer’s, Heart Cardiac muscles repair, Aplastic anaemia, Thalassemia, Severe combined immunodeficiency, Multiple sclerosis, Juvenile rheumatoid, Arthritis and Rheumatoid arthritis. Even in these cases there is hope in the form of stem cell therapy. In India, with diabetes time bomb ticking everyday and more people falling under high risk category due to lifestyleRead MoreVirginia Woolf : An Omnivore Diet9176 Words   |  37 PagesAnkylosing Spondylitis Asthma Autism Arthritis Carpal Tunnel Syndrome Celiac Crohn s Disease Congestive heart failure Eczema Fibromyalgia Fibrosis Gallbladder Disease GERD Guillain-Barre Hashimoto s Thyroiditis Heart attack Kidney failure Lupus Multiple Sclerosis Neuropathy Pancreatitis Psoriasis Polymyalgia Rheumatica Rheumatoid Arthritis Scleroderma Stroke Surgical complications 2. MELT BELLY FAT Without Dieting! A 2017 report from the CIA World factbook page mapped out the most obese adult populationRead MoreDamodaran Book on Investment Valuation, 2nd Edition398423 Words   |  1594 PagesEquity Models Chapter 15: Firm Valuation: Cost of Capital and APV Approaches Chapter 16: Estimating Equity Value Per Share Chapter 17: Fundamental Principles of Relative Valuation Chapter 18: Earnings Multiples Chapter 19: Book Value Multiples Chapter 20: Revenue and Sector-Specific Multiples Chapter 21: Valuing Financial Service Firms Chapter 22: Valuing Firms with Negative Earnings Chapter 23: Valuing Young and Start-up Firms Chapter 24: Valuing Private Firms Chapter 25: Acquisitions and TakeoversRead MoreGsk Annual Report 2010135604 Words   |  543 Pagesof world pharmaceutical market. (Source: IMS Health) 3 Leading presence in Consumer Healthcare global categories: OTC, Oral Care, Nutritionals. Financial statements P102–P191 GSK’s business model A balanced, synergistic business, with multiple growth drivers supporting a core pharmaceutical RD operation. Responsible business Malaria vaccine Potentially the ï ¬ rst malaria vaccine with phase III trials ongoing in 7 African countries. 300 million Commitment to supply 300m doses of Synï ¬â€šorixRead MoreLeadership for Health and Social Care and Children65584 Words   |  263 Pages7) 222 Promote awareness of sensory loss (SS 5.2) Support the use of assistive technology (SS 5.3) Explore models of disability (SS 5.4) Support individuals with sensory loss with communication (SS 5.5) 226 228 231 233 Support individuals with multiple conditions and/or disabilities (SS 5.6) 236 Support children s speech, language and communication (EYMP5) 239 Understand the needs of children and young people who are vulnerable and experiencing poverty and disadvantage (CYPOP 17) 243 ProvidingRead MoreStrategic Marketing Management337596 Words   |  1351 PagesLoughborough University and Colin Gilligan Professor of Marketing Sheffield Hallam University and Visiting Professor, Northumbria University AMSTERDAM †¢ BOSTON †¢ HEIDELBERG †¢ LONDON †¢ NEW YORK †¢ OXFORD PARIS †¢ SAN DIEGO †¢ SAN FRANCISCO †¢ SINGAPORE †¢ SYDNEY †¢ TOKYO Elsevier Butterworth-Heinemann Linacre House, Jordan Hill, Oxford OX2 8DP 200 Wheeler Road, Burlington, MA 01803 First published 1992 Second edition 1997 Reprinted 1998, 1999, 2001, 2003 Third edition 2005 Copyright  © 1992, 1997

Ecstasy Essay - 1188 Words

nbsp;nbsp;nbsp;nbsp;nbsp;Ecstasy, or 3, 4 methylenedioxymethamphetamine, was first synthesized and patented in 1914, by the German drug company Merck. The original purpose of the drug was to be an appetite suppressant, however in 1970 it was given to clinical depressed patients to open them up and talk about their feelings. Then in 1986, Ecstasy was determined to cause brain damage (http://faculity.washington.edu/chudler/mdma.html). nbsp;nbsp;nbsp;nbsp;nbsp;Ecstasy is used at the party and rave scene for its effects on the emotional state of the user. The drug lowers the user’s inhibitions; it relaxes them. The drug also increases awareness and feelings of pleasure and joy while giving the user energy. Side effects of the drug†¦show more content†¦Serotonine is a neurotransmitter known for its ability to cause powerful contractions of smooth muscles, therefore a key element in the regulation of blood pressure. Ecstasy causes the release of the neurotransmitters which leads to a fifty- eighty percent reduction in the serotonine. The reduction in serotonine stems into the brain and heart. In the brain the depletion of serotonine is noticed in the striatal area. The straital area is the area responsible for coordination, learning, and memorization (â€Å"After the Rave: the Ecstasy Hangover†). The heart is damaged by the loss of serotonine because there is nothing to regulate the pressure of the blood flow. Blood pressure rises to dangerous levels before causing the body to go into distress before dying. nbsp;nbsp;nbsp;nbsp;nbsp;The axon terminals after the neurotransmitters are released are supposed to reabsorb the extra neurotransmitters. The lack of serotonine in the neurons cause a lack of serotonine transporters, the spots on the neurons responsible for reabsorbing serotonine. Ecstasy blocks the re-uptake of serotonine by the synaptic terminal. The serotonine becomes toxic and begins to kill off brain cells (â€Å"After the Rave: the Ecstasy Hangover†, (www.faculity.washington.edu/chudler/mdma.html). nbsp;nbsp;nbsp;nbsp;nbsp;Another effect of the lack of serotonine is he decreasing amount of dopamine. Dopamine is an important role in cardiovascular, renal,Show MoreRelatedThe Ecstasy Of Rita Joe Essay936 Words   |  4 Pagesput them in. The article, â€Å"It’s the Do-Gooders Burn My Ass†: Modern Canadian Drama and the Crisis of Liberalism, by Jerry Wasserman claims that both Mr. Homer and the Magistrate are workers of the system. The characters in George Ryga’s play, The Ecstasy of Rita Joe, all symbolize different aspects of post-colonial Canadian society. Mr. Homer and the Magistrate are two characters that represent the colonizing powers. As the play continues, it becomes evident that the characters are not as they appear;Read MoreEssay Ecstasy2510 Words   |  11 Pages Ecstasy is one of the street names for MDMA (the chemical name is N-Methyl-3,4-methylenedioxyamphetamine). MDMA is an amphetaminelike drug with hallucinogenic properties. People taking the drug get a sense of increased energy, euphoria and a curious feeling of empathy. While we know something about the short-term effects of ecstasy use, we do not have a very good understanding of the long-term effects. The short-term effects of the drug are related to the amount taken. If the dose used is relativelyRead MoreEssay about Ecstasy1454 Words   |  6 Pagesnbsp;nbsp;nbsp;nbsp;nbsp;Ecstasy is Methylene Dioxymethamphetamine, often abbreviated as MDMA. This drug is a member of the same family of drugs that include amphetamine and LSD. I once believed that ecstasy was a mixture of methamphetamine and LSD, but as I researched, I found out that it has its own chemical structure. Ecstasy is not a mixture of other drugs; it is something all its own. nbsp;nbsp;nbsp;nbsp;nbsp;Ecstasy alone makes people biased towards ecstasy without even doing the researchRead MoreMarketing Mix of Ecstasy1160 Words   |  5 Pagesa report about the marketing 7ps issues of one of the leading fashion houses of Bangladesh, Ecstasy Fashion. This company is very famous for its superb quality men’s wear. Quality is the first priority of Ecstasy Fashion. From the begging to the end of this report, we have sort out how a company can be successful by performing 7ps marketing activity from the very beginning. HISTORY OF CATS EYE Ecstasy Fashion Accessories, Inc. started its operations in 1983, exporting fashion jewellery and accessoriesRead MoreEcstasy And The Rave Culture Essay911 Words   |  4 PagesEcstasy And The Rave Culture Society today is at its most technologically advanced state with very modernized ways of living, and no doubt these technological advances will continue to grow. As a result drugs and chemicals are far more readily available than ever before in history, especially those of illegal drugs (J.Davies N.Coggans (1991) P.6). This has led to an increase in recreational drug use (drug taking for pleasure). This clearly has implications for healthRead MoreEssay The Spirit of Ecstasy 1020 Words   |  5 PagesThe Spirit of Ecstasy For over 100 years there has been a car brand that leaves the impression of quality, reliability, and luxury. This brand is Rolls-Royce. The combination of Fred Royce and Charles Rolls created the brand in the early 1900’s. Rolls Royce is targeted at a particular audience. Their branding however is still impacting on all audiences; just certain people can afford it. Rolls Royce is idolized in the eyes of the public, from rap videos to mega millionaires. When you canRead MoreThe Ecstasy of Reason Essay910 Words   |  4 PagesPentheus that there is another controlling his people, specifically the women. His immediate reaction is outrage and Pentheus returns to Thebes to find that the women have indeed left their homes for the mountains, where they are said to frisk in mock ecstasies...where they serve the lusts of men (ln 210-220). Pentheus considers himself to be the protector of civilized society and does not want the Bacchae to disrupt the civic order and duty to wh ich they are bound. Pentheus hostile response to the eroticRead MoreEssay about Ecstasy2454 Words   |  10 PagesEcstasy Methylenedioxymethamhetamine, the compound used in the drug Ecstasy, was developed in Germany in 1914 as an intermediary substance to pave the way to alternative therapeutic medicines. Presently, MDMA is used for a subculture in America and all over the world of ravers who spend their weekends taking this unique drug because of its seemingly mind- expanding properties. The truth about this drug is that it fools the bodys senses by releasing too much serotonin and possibly permanentlyRead MoreEssay on Ecstasy Abuse2320 Words   |  10 Pagesand Surgery Title of Article: Navy Medicine Steps Up to Help Prevent Ecstasy Abuse A)nbsp;nbsp;nbsp;nbsp;nbsp;Talks about how the military is not protected by ecstasy abuse. They may have a zero tolerance mentality about it but that still does not stop people from accessing it. The Navy found a medicine that makes hiding of having the trace of ecstasy on a person harder to hide. They found a better way to detect ecstasy with a certain drug exam that is ahead of technology. Instead if a normalRead MoreThe Use Of Ecstasy And Its Effects On Society1657 Words   |  7 Pages The definition of ecstasy, as defined by Google, is an overwhelming feeling of great happiness or joyful excitement. It is no coincidence that a drug that releases copious amounts of serotonin and dopamine is commonly referred to as ecstasy. With a scientific name of 3,4-Methylenedioxy-Methamphetamine (MDMA), ecstasy is an illicit substance that is commonly used at some parties and dance clubs all around the globe. The immediate effects of the drug cause one’s blood pressure and heart rate to rise

Marketing Strategies Coca Cola and Apple †MyAssignmenthelp.com

Question: Discuss about the Marketing Strategies Coca Cola and Apple. Answer: Introduction In the present business scenario, marketing holds an important part for the success of the organizations. However, different organizations adopt different types of strategies and policies in order to position their products in the market accordingly. Brand identity, brand image and exposure get increased to a broader extent which helps in better positioning of the product or the brand the market (Urde 2013). Coca-Cola and Apple are the two companies among the contemporary business organizations which have opted for extensive and innovativemarketing approach (Armstrong et al 2015). This approach helped them in unique positioning of their brand and products in the mind of the customers. This report will discuss about themarketing strategies being implemented by these two organizations. In addition, the competitive advantages that they have gained from their marketing activities will also be discussed. This report will analyze these aspects on the base of two articles being published in Forbes and Smartling.com. Marketing approach of Apple The marketing approach of Apple is quite unique when compared to other brand or their competitors. While the advertisements of electronic gadgets are quite flashy and loud, Apple opted for simplistic approach. Their advertisement is very simple and informative in nature without having any loud proxies (DeMers 2017). The print advertisement of Apple also portrays their simplicity which goes with their product. According to Apple, in the crowded market of loud advertising campaigning, their marketing approach offers a fresh air for the customers. With the help of this marketing approach, they positioned their product as a simple and user friendly devices which can be operated by everyone. Thus, it enabled them to relate their products characteristics with that of their marketing campaign. Marketing approach of Coca-Cola Coca-Cola is known for innovative and extensive marketing approach around the world. Compared to Apple, they promote more extensive and aggressive marketing approach. Coca-Cola serves huge and diversified sections of customers all over the world. Thus, they promote customization in their marketing approach (Smartling 2017). The advertisement of Coca-Cola are being made and personalized according to the social background of different regions and cultures. However, one aspect they kept same for all over the world is the association of their product with that joy and happiness. They positioned their product as a complementary of happiness. The market where Coca-Cola operates is highly price sensitive and competitive. Thus, they involved all the possible types of marketing media such as, event sponsoring, social media marketing and television commercials (Tuten and Solomon 2014). This type of extensive marketing campaign helped them to place their brand effectively in the mind of the cus tomer. Thus, brand recall will be more in the case of Coca-Cola over its competitors. Evaluation of the marketing approach of Apple Apple follows a certain approach in targeting and segmenting their customers and accordingly they design their advertisements and other promotional activities. Apple gains their competitive advantages in mostly two ways which are pricing strategy and product strategy (Ellickson, Misra and Nair 2012). Apple implements their pricing strategy in such way that it will attract the particular segment of the customers and will help to maintain their exclusivity. Apple has successfully implemented the Segmentation, targeting and positioning (STP) strategy. The customer segments of Apple are the ones who are fond of modern gadgets having updated technologies, rich designs and exclusive. Thus, Apple always comes up with updated gadgets every time and they make extra effort in enhancing the aesthetic value of the products. Moreover, the pricing strategy of them filtered out the customers belongs from lower end of the pyramid. The target customers of Apple are the higher end customers looking fo r device for their professional and musical purpose. In positioning the products in the mind of the customers, the advertisement plays a key role for Apple. The simplistic approach of their advertisement implies a positive and favorable impact on their targeted customers (Shakhshir 2014). It is due to the reason that higher end customers are more attracted by the simplistic approach rather than loud and vivid approach. The promotional activities of Apple are being advertised in the mediums which will reach out to the higher end customers. For instance, commercials in news channels, putting up banner in the elite regions help them to target the particular segment. Evaluation of the marketing approach of Coca-Cola As earlier discussed, Coca-Cola maintains extensive marketing strategies. The key competitive advantages gained by them are through their interactive and innovative customer relationship management. Participative marketing is one of the key aspects of the marketing strategies of Coca-Cola (Calin 2012). It helps them in targeting their diversified customers according to their own set of criteria. The advertisement, product sorting and promotional activities are mostly based on the socioeconomic cultures of the target regions. Another marketing strategy that is helping them in gaining competitive advantages is the diversification strategy. By implementing this strategy, Coca-Cola introduced various kinds of beverages for different set of consumers. Thus, the business risk associated with the single type of product get reduced and divided in various products. Moreover, it helps them in targeting the various set of requirements of diversified customers from different regions around the w orld. Thus, they can have their presence in every segment of beverages available in the market. Marketing success of Apple The marketing strategies helped Apple to unique positioning in the mind of the customers. However, not only the positioning but also they have gained competitive advantages from their marketing strategies. Apple has effectively implemented the Porter generic strategies in their organizational strategies to gain competitive advantages. According to the Porter generic strategies, the aspect to gain competitive advantage is the cost leadership (Valipour, Birjandi and Honarbakhsh 2012). In the case of Apple, they do not actually give efforts for cost effectiveness due to their higher end market concentration. However, one characteristic that helps them in cost controlling is having their own set of forward integration. Apple mostly sells their products through their own resellers which help to them to avoid the cost of third party retailers. The main concentrated strategy for Apple is their differentiation strategy. According to the second principle of Porter generic strategies, product differentiation is another way of gaining competitive advantages (Valipour, Birjandi and Honarbakhsh 2012). The products of Apple are of different software and unique designs which differentiates them from their competitors. Though, various organizations produce gadgets similar to Apple, but there are no close substitutes to them. In this case, the brand value of Apple also contributes in providing different and distinctive customer experience. The last principle is focus. According to this principle, Apple operates in the niche market having a specific target market. The focused market of Apple is the higher end customers from all age groups. According to that, they implemented their pricing, promotional and product strategies. It helped them in gaining extensive market penetration in their targeted market segments. Marketing success of Coca-Cola Coca-Cola has a huge number of customers around the world with extensive market penetration. Due to this, the brand identity is enormous and is being recognized around the world. Ansoff matrix is to be used to determine the market development and market penetration of Coca-Cola which helped them to gain competitive advantages (Wagner III and Hollenbeck 2014). According to this matrix, the first point is market penetration which is being done by existing products in the existing market (Baker 2014). Coca-Cola periodically introduces different variants of their existing products during various festive seasons to attract more customers. Moreover, in few cases they market their products in associating with different other brands such as movie franchisees to market their existing products. The next point of Ansoff matrix is product development which denotes introducing new products in the existing market to increase the market share (Yang 2012). Coca-Cola continuously evolves their product variants such as introduction of Coca-Cola vanilla which helps in offering various products in a single market. Thus, it helps in gaining more market share and having more options to take on the competitors. The next point is market development which refers to entering in new markets with the existing products. It helps in expansion of the market with the same product portfolio. Coca-Cola introduces same product under different brand name to meet the requirement of the new market. For instance, they introduced Coca-Cola Zero which is a rebadged version of Diet Coke to target the male customers. The last point is the diversification strategy (Kumar, Gaur and Pattnaik 2012). Coca-Cola time and again acquired brands such as Minute-maid and introduced products such as Winnie the pooh roo juice which are completely different from their area of operation. It helps them in operating in different business areas and reducing their associated risk from single area of operation. Conclusion Having analyzed the competitive advantages of Coca-Cola and Apple, it can be concluded that they have gathered a favorable amount competitive advantages from their marketing strategies. It is being learnt that the marketing strategies of both Coca-Cola and Apple are effectively aligned with their organizational objectives. The marketing strategies of both the organizations are being designed in such as way that it will effectively reach out to the targeted segments of both the organizations. The entire marketing strategies of them are being implemented according to the requirement and expectation of the customers from their brand. References Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Baker, M.J., 2014.Marketing strategy and management. Palgrave Macmillan. C?lin, G., 2012. Strategies for increasing marketing flexibility: An application of the service dominant logic.MB School. DeMers, J. (2017).Forbes Welcome. [online] Forbes.com. Available at: https://www.forbes.com/sites/jaysondemers/2014/07/08/heres-the-simple-secret-to-apples-marketing-success/#58414eba11e3 [Accessed 28 Jul. 2017]. Ellickson, P.B., Misra, S. and Nair, H.S., 2012. Repositioning dynamics and pricing strategy.Journal of Marketing Research,49(6), pp.750-772. Shakhshir, G., 2014. Positioning strategies development.The Annals Of The University Of Oradea,977, pp.416-437. Smartling. (2017).What Makes Coca-Cola a Global Marketing Success? | Smartling. [online] Available at: https://www.smartling.com/blog/what-can-we-learn-from-coca-colas-global-marketing-success/ [Accessed 28 Jul. 2017]. Tuten, T.L. and Solomon, M.R., 2014.Social media marketing. Sage. Urde, M., 2013. The corporate brand identity matrix.Journal of Brand Management,20(9), pp.742-761. Valipour, H., Birjandi, H. and Honarbakhsh, S., 2012. The effects of cost leadership strategy and product differentiation strategy on the performance of firms.Journal of Asian Business Strategy,2(1), p.14. Wagner III, J.A. and Hollenbeck, J.R., 2014.Organizational behavior: Securing competitive advantage. Routledge. Yang, L.R., 2012. Implementation of project strategy to improve new product development performance.

Shakespeares Tragedy King Lear Is A Detailed Essays - King Lear

Shakespeare's tragedy King Lear is a detailed description of the consequences of one man's decisions. This fictitious man is Lear, King of England, who's decisions greatly alter his life and the lives of those around him. As Lear bears the status of King he is, as one expects, a man of great power but sinfully he surrenders all of this power to his daughters as a reward for their demonstration of love towards him. This untimely abdication of his throne results in a chain reaction of events that send him through a journey of hell. King Lear is a metaphorical description of one man's journey through hell in order to expiate his sin. As the play opens one can almost immediately see that Lear begins to make mistakes that will eventually result in his downfall. The very first words that he speaks in the play are :- "...Give me the map there. Know that we have divided In three our kingdom, and 'tis our fast intent To shake all cares and business from our age, Conferring them on younger strengths while we Unburdened crawl to death..." (Act I, Sc i, Ln 38-41) This gives the reader the first indication of Lear's intent to abdicate his throne. He goes on further to offer pieces of his kingdom to his daughters as a form of reward to his test of love. "Great rivals in our youngest daughter's love, Long in our court have made their amorous sojourn, And here are to be answered. Tell me, my daughters (Since now we will divest us both of rule, Interest of territory, cares of state), Which of you shall we say doth love us most? That we our largest bounty may extend where nature doth with merit challenge." (Act I, Sc i, Ln 47-53) This is the first and most significant of the many sins that he makes in this play. By abdicating his throne to fuel his ego he is disrupts the great chain of being which states that the King must not challenge the position that God has given him. This undermining of God's authority results in chaos that tears apart Lear's world. Leaving him, in the end, with nothing. Following this Lear begins to banish those around him that genuinely care for him as at this stage he cannot see beyond the mask that the evil wear. He banishes Kent, a loyal servant to Lear, and his youngest and previously most loved daughter Cordelia. This results in Lear surrounding himself with people who only wish to use him which leaves him very vulnerable attack. This is precisely what happens and it is through this that he discovers his wrongs and amends them. Following the committing of his sins, Lear becomes abandoned and estranged from his kingdom which causes him to loose insanity. While lost in his grief and self-pity the fool is introduced to guide Lear back to the sane world and to help find the lear that was ounce lost behind a hundred Knights but now is out in the open and scared like a little child. The fact that Lear has now been pushed out from behind his Knights is dramatically represented by him actually being out on the lawns of his castle. The terrified little child that is now unsheltered is dramatically portrayed by Lear's sudden insanity and his rage and anger is seen through the thunderous weather that is being experienced. All of this contributes to the suffering of Lear due to the gross sins that he has committed. The pinnacle of this hell that is experienced be Lear in order to repay his sins is at the end of the play when Cordelia is killed. Lear says this before he himself dies as he cannot live without his daughter. "Howl, howl, howl! O, you are men of stones. Had I your tongues and eyes, I'd use them so That heaven's vault should crack. She's gone for ever! I know when one is dead, and when one lives. She's dead as earth. Lend me a looking glass. If that her breath will mist or stain the stone, Why, then she lives." (Act V, Sc iii, Ln 306-312) All of this pain that Lear suffered is traced back to the single most important error that he made. The choice to give up his throne. This one sin has proven to have massive repercussions upon Lear and the lives of those around him eventually killing almost all of those who were involved. And one is left to ask one's self if a single wrong turn can do this to Lear then what difficult corner lies ahead that ma cause similar alterations in one's life. Reference List Shakespeare, William. King Lear. Eric A. McCann,